Some of the things I enjoyed over the past week:
[Think Like Me, Agree With Me](http://sethgodin.typepad.com/sethsblog/2009/12/think-like-me-agree-with-me.html)_ - Seth Godin Nice, short read on persuasion and perspective.
Trident Gum Turns Fan Tweets into Full-Page USA Today Ad - Mashable Bold, full-page USA Today advertisement for Trident's new gum. (I have a pack of this in my car. It tastes good for all of 30 seconds and seems too sugary to me.)
A List Apart's 2009 Web Professional Survey Technically, it's not reading but this is a good link to include. If you're in the business of making web sites, and haven't taken it yet, then you might want to spend 5-10 minutes to pitch in.
What Does Quality Mean To You? - Obie Fernandez A nice inside look into the minds over at Hashrocket. I'd agree with the popular conclusion of "Craftsmanship".
Needs + Resources + Location + Schedule + Budget = Scope - Whitney Hess I think I read this one on UX Matters the previous week, but I won't go splitting hairs. Whitney is a fantastic writer and I got a lot out of this article.
"Winning With People" - John C. Maxwell I finished this book during the week. The first two-thirds were great, but I had to force myself through the rest of the book. At times it was overly-pendantic and quote-driven, but for the most part it was a good read on the value of relationships.
Eclipse (The Twilight Saga) - Stephanie Meyer I also finished the third in the series. (Small accomplishment; these titles are super-fast reads.) I began reading these at my wife's recommendation (read: command) and this is by far the best written so far. I suffered through far less teen romance this time, which was a pleasant surprise because it's one of the few aspects I dislike about the stories. (I still prefer the Harry Potter stuff when it comes to Children's/Young Adult lit.)